chad oniel
chad oniel
chad
oniel
chad oniel
smith
smith
smith
smith
brand & web designer
brand & web designer
forging creative brands
INQUIRE ABOUT SPECIAL PACKAGE DEALS FOR 2025 • BRAND IDENTIY DESIGN & ILLUSTRATION •


Who Am I?
My name is Chad O'niel Smith, a brand designer and illustrator originating from Kingston, Jamaica. For as long as I can remember, the creative field of art and design has been my compass since my adolescent days. I believe my artistic and design skills were given to me by God, and ever since I discovered my talent, I began nurturing it daily. Over the years, my journey has been defined by a relentless pursuit of excellence. I've immersed myself in the ever-evolving world of design, continuously honing my skills as much as I can on a frequent basis. Along the way, I've had the privilege of collaborating with a diverse range of clients, from startups to established businesses, helping them to achieve their design objectives. This journey has been a constant source of inspiration, pushing me to innovate, create, and transform ideas into visually captivating realities. I'm excited to share my portfolio with others because it's a reflection of the passion and dedication that drives my design work.
Who Am I?
My name is Chad O'niel Smith, a brand designer and illustrator originating from Kingston, Jamaica. For as long as I can remember, the creative field of art and design has been my compass since my adolescent days. I believe my artistic and design skills were given to me by God, and ever since I discovered my talent, I began nurturing it daily. Over the years, my journey has been defined by a relentless pursuit of excellence. I've immersed myself in the ever-evolving world of design, continuously honing my skills as much as I can on a frequent basis. Along the way, I've had the privilege of collaborating with a diverse range of clients, from startups to established businesses, helping them to achieve their design objectives. This journey has been a constant source of inspiration, pushing me to innovate, create, and transform ideas into visually captivating realities. I'm excited to share my portfolio with others because it's a reflection of the passion and dedication that drives my design work.
Who Am I?
My name is Chad O'niel Smith, a brand designer and illustrator originating from Kingston, Jamaica. For as long as I can remember, the creative field of art and design has been my compass since my adolescent days. I believe my artistic and design skills were given to me by God, and ever since I discovered my talent, I began nurturing it daily. Over the years, my journey has been defined by a relentless pursuit of excellence. I've immersed myself in the ever-evolving world of design, continuously honing my skills as much as I can on a frequent basis. Along the way, I've had the privilege of collaborating with a diverse range of clients, from startups to established businesses, helping them to achieve their design objectives. This journey has been a constant source of inspiration, pushing me to innovate, create, and transform ideas into visually captivating realities. I'm excited to share my portfolio with others because it's a reflection of the passion and dedication that drives my design work.
FEATURED Work
Featured Work
Explore my latest projects showcasing various brand & web design works, each with their own visual story.

Portfolio
Groove Street Recording Studios

Portfolio
Groove Street Recording Studios

Portfolio
Groove Street Recording Studios

Portfolio
Groove Street Recording Studios

Portfolio
The Deep End

Portfolio
The Deep End

Portfolio
The Deep End

Portfolio
The Deep End

Portfolio
Verdure Brews

Portfolio
Verdure Brews

Portfolio
Verdure Brews

Portfolio
Verdure Brews

Portfolio
Silver Mount Hiking Trail

Portfolio
Silver Mount Hiking Trail

Portfolio
Silver Mount Hiking Trail

Portfolio
Silver Mount Hiking Trail
Choose Your package.
Choose Your Package
Brand Identity Design
Standard & Premium Packages
Starting at
$3K USD
4-6 Weeks
3 Revisions
Discovery Call
Brand Strategy
Brand Questionnaire
Creative Direction
Moodboard Exploration
Typography & Font Pairings
Logo Design & Variations
Brand Pattern Layout
Brand Style Guidelines
Collateral Designs (Limited)
Final Delivery & Goodbye Packet
Brand Identity Design
Standard & Premium Packages
Starting at
$3K USD
4-6 Weeks
3 Revisions
Discovery Call
Brand Strategy
Brand Questionnaire
Creative Direction
Moodboard Exploration
Typography & Font Pairings
Logo Design & Variations
Brand Pattern Layout
Brand Style Guidelines
Collateral Designs (Limited)
Final Delivery & Goodbye Packet
Brand Identity Design
Standard & Premium Packages
Starting at
$3K USD
4-6 Weeks
3 Revisions
Discovery Call
Brand Strategy
Brand Questionnaire
Creative Direction
Moodboard Exploration
Typography & Font Pairings
Logo Design & Variations
Brand Pattern Layout
Brand Style Guidelines
Collateral Designs (Limited)
Final Delivery & Goodbye Packet
Brand Identity Design
Standard & Premium Packages
Starting at
$3K USD
4-6 Weeks
3 Revisions
Discovery Call
Brand Strategy
Brand Questionnaire
Creative Direction
Moodboard Exploration
Typography & Font Pairings
Logo Design & Variations
Brand Pattern Layout
Brand Style Guidelines
Collateral Designs (Limited)
Final Delivery & Goodbye Packet
Web Design & Development
Standard & Premium Packages
Starting at
$5K USD
4-8 Weeks
3 Revisions
This package is tailored for businesses that desire to elevate to the next level. It includes a more extensive set of design services, to propel brands from their current reach, to developing a greater impact to their respective audiences.
Discovery Call
In-Depth Brand Strategy
Brand Questionnaire
Creative Direction
Moodboard Exploration
Typography & Font Pairings
Logo Design & Variations
Brand Pattern Layout
Brand Style Guidelines
Collateral Designs (Unlimited)
Final Delivery & Goodbye Packet
Web Design & Development
Standard & Premium Packages
Starting at
$5K USD
4-8 Weeks
3 Revisions
This package is tailored for businesses that desire to elevate to the next level. It includes a more extensive set of design services, to propel brands from their current reach, to developing a greater impact to their respective audiences.
Discovery Call
Brand Strategy
Brand Questionnaire
Creative Direction
Moodboard Exploration
Typography & Font Pairings
Logo Design & Variations
Brand Pattern Layout
Brand Style Guidelines
Collateral Designs (Limited)
Final Delivery & Goodbye Packet
Web Design & Development
Standard & Premium Packages
Starting at
$5K USD
4-8 Weeks
3 Revisions
This package is tailored for businesses that desire to elevate to the next level. It includes a more extensive set of design services, to propel brands from their current reach, to developing a greater impact to their respective audiences.
Discovery Call
In-Depth Brand Strategy
Brand Questionnaire
Creative Direction
Moodboard Exploration
Typography & Font Pairings
Logo Design & Variations
Brand Pattern Layout
Brand Style Guidelines
Collateral Designs (Unlimited)
Final Delivery & Goodbye Packet
Web Design & Development
Standard & Premium Packages
Starting at
$5K USD
4-8 Weeks
3 Revisions
This package is tailored for businesses that desire to elevate to the next level. It includes a more extensive set of design services, to propel brands from their current reach, to developing a greater impact to their respective audiences.
Discovery Call
In-Depth Brand Strategy
Brand Questionnaire
Creative Direction
Moodboard Exploration
Typography & Font Pairings
Logo Design & Variations
Brand Pattern Layout
Brand Style Guidelines
Collateral Designs (Unlimited)
Final Delivery & Goodbye Packet
Illustration
Standard & Premium Packages
Starting at
$2K USD
2-4 Weeks
3 Revisions
For brands needing a single, high-quality illustration or a basic set of visual assets. This plan provides a custom illustration crafted to align with your brand's style and purpose. Perfect for projects requiring a clear, impactful visual.
Brand Discovery Session
Moodboard Presentation
Detailed Sketches and Draft Approvals
Usage Rights
High-Resolution & Vector Files
Typography & Font Pairings
Illustration Pattern Layout
Brand Style Guide for Illustration
Final Delivery & Goodbye Packet
Illustration
Standard & Premium Packages
Starting at
$2K USD
2-4 Weeks
3 Revisions
For brands needing a single, high-quality illustration or a basic set of visual assets. This plan provides a custom illustration crafted to align with your brand's style and purpose. Perfect for projects requiring a clear, impactful visual.
Discovery Call
Brand Strategy
Brand Questionnaire
Creative Direction
Moodboard Exploration
Typography & Font Pairings
Logo Design & Variations
Brand Pattern Layout
Brand Style Guidelines
Collateral Designs (Limited)
Final Delivery & Goodbye Packet
Illustration
Standard & Premium Packages
Starting at
$2K USD
2-4 Weeks
3 Revisions
For brands needing a single, high-quality illustration or a basic set of visual assets. This plan provides a custom illustration crafted to align with your brand's style and purpose. Perfect for projects requiring a clear, impactful visual.
Brand Discovery Session
Moodboard Presentation
Detailed Sketches and Draft Approvals
Usage Rights
High-Resolution & Vector Files
Typography & Font Pairings
Illustration Pattern Layout
Brand Style Guide for Illustration
Final Delivery & Goodbye Packet
Illustration
Standard & Premium Packages
Starting at
$2K USD
2-4 Weeks
3 Revisions
For brands needing a single, high-quality illustration or a basic set of visual assets. This plan provides a custom illustration crafted to align with your brand's style and purpose. Perfect for projects requiring a clear, impactful visual.
Brand Discovery Session
Moodboard Presentation
Detailed Sketches and Draft Approvals
Usage Rights
High-Resolution & Vector Files
Typography & Font Pairings
Illustration Pattern Layout
Brand Style Guide for Illustration
Final Delivery & Goodbye Packet
design PROCESS
design PROCESS
A collaborative journey from concept to creation, blending strategy and creativity to bring your brand’s story to life through unique, impactful design.
A collaborative journey from concept to creation, blending strategy and creativity to bring your brand’s story to life through unique, impactful design.
Phase 1
Consultation
An in-depth discussion to understand your brand’s vision, objectives, and stylistic direction.
Phase 1
Consultation
An in-depth discussion to understand your brand’s vision, objectives, and stylistic direction.
Phase 1
Consultation
An in-depth discussion to understand your brand’s vision, objectives, and stylistic direction.
Phase 1
Consultation
An in-depth discussion to understand your brand’s vision, objectives, and stylistic direction.
Phase 2
Proposal
A detailed project proposal outlining scope, timeline, and deliverables is provided for your review and approval.
Phase 2
Proposal
A detailed project proposal outlining scope, timeline, and deliverables is provided for your review and approval.
Phase 2
Proposal
A detailed project proposal outlining scope, timeline, and deliverables is provided for your review and approval.
Phase 2
Proposal
A detailed project proposal outlining scope, timeline, and deliverables is provided for your review and approval.
Phase 3
Execution
Initial designs and illustrations are meticulously developed to reflect your brand’s identity to generate the best results.
Phase 3
Execution
Initial designs and illustrations are meticulously developed to reflect your brand’s identity to generate the best results.
Phase 3
Execution
Initial designs and illustrations are meticulously developed to reflect your brand’s identity to generate the best results.
Phase 3
Execution
Initial designs and illustrations are meticulously developed to reflect your brand’s identity to generate the best results.
Phase 4
Feedback
A collaborative review process to refine the work based on your insights and preferences.
Phase 4
Feedback
A collaborative review process to refine the work based on your insights and preferences.
Phase 4
Feedback
A collaborative review process to refine the work based on your insights and preferences.
Phase 4
Feedback
A collaborative review process to refine the work based on your insights and preferences.
Phase 5
Delivery
Finalized assets are delivered in professional, ready-to-use formats to get your brand started in the best light.
Phase 5
Delivery
Finalized assets are delivered in professional, ready-to-use formats to get your brand started in the best light.
Phase 5
Delivery
Finalized assets are delivered in professional, ready-to-use formats to get your brand started in the best light.
Phase 5
Delivery
Finalized assets are delivered in professional, ready-to-use formats to get your brand started in the best light.
Phase 6
Support
Ongoing guidance is offered to ensure smooth implementation and optimal use of your brand visuals.
Phase 6
Support
Ongoing guidance is offered to ensure smooth implementation and optimal use of your brand visuals.
Phase 6
Support
Ongoing guidance is offered to ensure smooth implementation and optimal use of your brand visuals.
Phase 6
Support
Ongoing guidance is offered to ensure smooth implementation and optimal use of your brand visuals.
Behind the Scenes
The illustration process itself is both structured and organic, beginning with a deep dive into your brand’s values, goals, and target audience. From there, I sketch out initial ideas, exploring different compositions, colors, and forms until we land on a direction that feels true to your brand. Every line, color, and detail is intentionally crafted, bringing together aesthetic appeal with clear messaging. The result is a set of visuals that not only complements your brand’s identity but adds a layer of depth and connection, helping you stand out and make a lasting impression.
Behind the Scenes
The illustration process itself is both structured and organic, beginning with a deep dive into your brand’s values, goals, and target audience. From there, I sketch out initial ideas, exploring different compositions, colors, and forms until we land on a direction that feels true to your brand. Every line, color, and detail is intentionally crafted, bringing together aesthetic appeal with clear messaging. The result is a set of visuals that not only complements your brand’s identity but adds a layer of depth and connection, helping you stand out and make a lasting impression.
Behind the Scenes
The illustration process itself is both structured and organic, beginning with a deep dive into your brand’s values, goals, and target audience. From there, I sketch out initial ideas, exploring different compositions, colors, and forms until we land on a direction that feels true to your brand. Every line, color, and detail is intentionally crafted, bringing together aesthetic appeal with clear messaging. The result is a set of visuals that not only complements your brand’s identity but adds a layer of depth and connection, helping you stand out and make a lasting impression.
Storytelling
My journey into illustration began with a passion for storytelling through visuals. I’ve always been drawn to the way art can convey emotions, ideas, and narratives in a way that words sometimes can’t. Over the years, I’ve developed a distinct style that allows me to translate abstract concepts into visuals that feel both engaging and authentic. Whether it’s a single illustration or a complex series, my goal is to create images that resonate, evoke curiosity, and invite viewers into the story behind the brand.
Storytelling
My journey into illustration began with a passion for storytelling through visuals. I’ve always been drawn to the way art can convey emotions, ideas, and narratives in a way that words sometimes can’t. Over the years, I’ve developed a distinct style that allows me to translate abstract concepts into visuals that feel both engaging and authentic. Whether it’s a single illustration or a complex series, my goal is to create images that resonate, evoke curiosity, and invite viewers into the story behind the brand.
Storytelling
My journey into illustration began with a passion for storytelling through visuals. I’ve always been drawn to the way art can convey emotions, ideas, and narratives in a way that words sometimes can’t. Over the years, I’ve developed a distinct style that allows me to translate abstract concepts into visuals that feel both engaging and authentic. Whether it’s a single illustration or a complex series, my goal is to create images that resonate, evoke curiosity, and invite viewers into the story behind the brand.



• FORGING VISIONS INTO CREATIVE BRAND STORIES
FORGING VISIONS INTO CREATIVE BRAND STORIES
Frequently
Frequently
Frequent asked
Asked Questions
Asked Question
Questions
What does the brand identity process involve, and how long does it take?
How do you determine the unique style or direction for my brand identity?
Can I see drafts or concepts during the design process?
What if I need to add additional assets to the brand identity package?
Do you offer brand guidelines with your designs?
Will my logo and brand assets work across digital and print media?
How many revisions are included in your brand identity packages?
What does the brand identity process involve, and how long does it take?
How do you determine the unique style or direction for my brand identity?
Can I see drafts or concepts during the design process?
What if I need to add additional assets to the brand identity package?
Do you offer brand guidelines with your designs?
Will my logo and brand assets work across digital and print media?
How many revisions are included in your brand identity packages?
What does the brand identity process involve, and how long does it take?
How do you determine the unique style or direction for my brand identity?
Can I see drafts or concepts during the design process?
What if I need to add additional assets to the brand identity package?
Do you offer brand guidelines with your designs?
Will my logo and brand assets work across digital and print media?
How many revisions are included in your brand identity packages?
What does the brand identity process involve, and how long does it take?
How do you determine the unique style or direction for my brand identity?
Can I see drafts or concepts during the design process?
What if I need to add additional assets to the brand identity package?
Do you offer brand guidelines with your designs?
Will my logo and brand assets work across digital and print media?
How many revisions are included in your brand identity packages?