10 Signs It’s Time to Rebrand Your Business
10 Signs It’s Time to Rebrand Your Business
Your Brand No Longer Reflects Your Business
As your business grows, evolves, or pivots, your original branding may no longer align with what you stand for or offer. This disconnect can confuse customers and dilute your message.
How to Spot It:
Your mission, vision, or values have changed significantly.
You’ve expanded into new markets, industries, or services.
Your brand feels outdated compared to your offerings.
Example: A small coffee shop expanding into a nationwide chain might need a more versatile, scalable brand identity.
As your business grows, evolves, or pivots, your original branding may no longer align with what you stand for or offer. This disconnect can confuse customers and dilute your message.
How to Spot It:
Your mission, vision, or values have changed significantly.
You’ve expanded into new markets, industries, or services.
Your brand feels outdated compared to your offerings.
Example: A small coffee shop expanding into a nationwide chain might need a more versatile, scalable brand identity.
As your business grows, evolves, or pivots, your original branding may no longer align with what you stand for or offer. This disconnect can confuse customers and dilute your message.
How to Spot It:
Your mission, vision, or values have changed significantly.
You’ve expanded into new markets, industries, or services.
Your brand feels outdated compared to your offerings.
Example: A small coffee shop expanding into a nationwide chain might need a more versatile, scalable brand identity.
You’re Struggling to Stand Out
If your brand looks too similar to competitors or lacks differentiation, it might be time for a refresh. A distinctive brand identity helps you carve out a unique position in the market.
How to Spot It:
Competitors have similar logos, colors, or messaging.
Your target audience struggles to recognize your brand.
New players in the market are overshadowing your visibility.
Example: Tropicana rebranded to emphasize its natural and fresh attributes, standing out in the crowded juice market.
If your brand looks too similar to competitors or lacks differentiation, it might be time for a refresh. A distinctive brand identity helps you carve out a unique position in the market.
How to Spot It:
Competitors have similar logos, colors, or messaging.
Your target audience struggles to recognize your brand.
New players in the market are overshadowing your visibility.
Example: Tropicana rebranded to emphasize its natural and fresh attributes, standing out in the crowded juice market.
If your brand looks too similar to competitors or lacks differentiation, it might be time for a refresh. A distinctive brand identity helps you carve out a unique position in the market.
How to Spot It:
Competitors have similar logos, colors, or messaging.
Your target audience struggles to recognize your brand.
New players in the market are overshadowing your visibility.
Example: Tropicana rebranded to emphasize its natural and fresh attributes, standing out in the crowded juice market.
Your Visual Identity Feels Outdated
Trends in design, typography, and technology evolve, and what was modern a decade ago may now look dated. A fresh design keeps your brand relevant and appealing.
How to Spot It:
Your logo looks pixelated or doesn’t work well on digital platforms.
Your color palette feels uninspired or dated.
Competitors have adopted cleaner, more modern designs.
Example: Mastercard modernized its logo by simplifying it into two overlapping circles, improving its adaptability across digital platforms.
Trends in design, typography, and technology evolve, and what was modern a decade ago may now look dated. A fresh design keeps your brand relevant and appealing.
How to Spot It:
Your logo looks pixelated or doesn’t work well on digital platforms.
Your color palette feels uninspired or dated.
Competitors have adopted cleaner, more modern designs.
Example: Mastercard modernized its logo by simplifying it into two overlapping circles, improving its adaptability across digital platforms.
Trends in design, typography, and technology evolve, and what was modern a decade ago may now look dated. A fresh design keeps your brand relevant and appealing.
How to Spot It:
Your logo looks pixelated or doesn’t work well on digital platforms.
Your color palette feels uninspired or dated.
Competitors have adopted cleaner, more modern designs.
Example: Mastercard modernized its logo by simplifying it into two overlapping circles, improving its adaptability across digital platforms.
You’ve Undergone a Merger or Acquisition
When businesses merge or get acquired, rebranding helps unify the new entity under a cohesive identity, ensuring clarity for employees and customers alike.
How to Spot It:
You’re operating under two or more brand names.
Customers are confused about what the new business stands for.
Your brand feels fragmented or inconsistent.
Example: Disney's acquisition of Pixar led to streamlined branding that combined the strengths of both entities.
When businesses merge or get acquired, rebranding helps unify the new entity under a cohesive identity, ensuring clarity for employees and customers alike.
How to Spot It:
You’re operating under two or more brand names.
Customers are confused about what the new business stands for.
Your brand feels fragmented or inconsistent.
Example: Disney's acquisition of Pixar led to streamlined branding that combined the strengths of both entities.
When businesses merge or get acquired, rebranding helps unify the new entity under a cohesive identity, ensuring clarity for employees and customers alike.
How to Spot It:
You’re operating under two or more brand names.
Customers are confused about what the new business stands for.
Your brand feels fragmented or inconsistent.
Example: Disney's acquisition of Pixar led to streamlined branding that combined the strengths of both entities.
Negative Associations with Your Current Brand
If your brand has been linked to controversies or negative customer experiences, a rebrand can be an opportunity to reset public perception and rebuild trust.
Timelapse Videos: Show the process of creating a custom illustration for a project.
Examples of Illustrated Brands: Showcase brands (with permission) where custom artwork transformed their identity.
Interactive Doodles: Add subtle animated GIFs to your blog, like moving brushstrokes or blinking illustrated characters.
Comparison Graphics: Show side-by-side comparisons of generic branding vs. illustrated branding to highlight the impact.
If your brand has been linked to controversies or negative customer experiences, a rebrand can be an opportunity to reset public perception and rebuild trust.
Timelapse Videos: Show the process of creating a custom illustration for a project.
Examples of Illustrated Brands: Showcase brands (with permission) where custom artwork transformed their identity.
Interactive Doodles: Add subtle animated GIFs to your blog, like moving brushstrokes or blinking illustrated characters.
Comparison Graphics: Show side-by-side comparisons of generic branding vs. illustrated branding to highlight the impact.
If your brand has been linked to controversies or negative customer experiences, a rebrand can be an opportunity to reset public perception and rebuild trust.
Timelapse Videos: Show the process of creating a custom illustration for a project.
Examples of Illustrated Brands: Showcase brands (with permission) where custom artwork transformed their identity.
Interactive Doodles: Add subtle animated GIFs to your blog, like moving brushstrokes or blinking illustrated characters.
Comparison Graphics: Show side-by-side comparisons of generic branding vs. illustrated branding to highlight the impact.
Negative Associations with Your Current Brand
If your brand has been linked to controversies or negative customer experiences, a rebrand can be an opportunity to reset public perception and rebuild trust.
How to Spot It:
Your brand receives consistent negative feedback online.
Sales or customer engagement have sharply declined.
Public relations crises have tarnished your reputation.
Example: Uber redesigned its branding to signal a commitment to safety and inclusivity after facing criticism over its corporate culture.
If your brand has been linked to controversies or negative customer experiences, a rebrand can be an opportunity to reset public perception and rebuild trust.
How to Spot It:
Your brand receives consistent negative feedback online.
Sales or customer engagement have sharply declined.
Public relations crises have tarnished your reputation.
Example: Uber redesigned its branding to signal a commitment to safety and inclusivity after facing criticism over its corporate culture.
If your brand has been linked to controversies or negative customer experiences, a rebrand can be an opportunity to reset public perception and rebuild trust.
How to Spot It:
Your brand receives consistent negative feedback online.
Sales or customer engagement have sharply declined.
Public relations crises have tarnished your reputation.
Example: Uber redesigned its branding to signal a commitment to safety and inclusivity after facing criticism over its corporate culture.
Building a Strong First Impression
Building a Strong First Impression
Building a Strong First Impression
Building a Strong First Impression
Building a Strong First Impression
Building a Strong First Impression
What is Brand Identity? Your Business Needs It
What is Brand Identity? Your Business Needs It
What is Brand Identity? Your Business Needs It
What is Brand Identity? Your Business Needs It
What is Brand Identity? Your Business Needs It
What is Brand Identity? Your Business Needs It
Inconsistent Visuals Across Platforms
Inconsistent Visuals Across Platforms
Inconsistent Visuals Across Platforms
Inconsistent Visuals Across Platforms
Inconsistent Visuals Across Platforms
Inconsistent Visuals Across Platforms
Step 1: Discovery—Uncovering Your Brand’s Essence
Step 1: Discovery—Uncovering Your Brand’s Essence
Step 1: Discovery—Uncovering Your Brand’s Essence
Step 1: Discovery—Uncovering Your Brand’s Essence
Step 1: Discovery—Uncovering Your Brand’s Essence
Step 1: Discovery—Uncovering Your Brand’s Essence
Frequently
Frequently
Asked Questions
Questions
Asked Question
What does the brand identity process involve, and how long does it take?
How do you determine the unique style or direction for my brand identity?
Can I see drafts or concepts during the design process?
What if I need to add additional assets to the brand identity package?
Do you offer brand guidelines with your designs?
Will my logo and brand assets work across digital and print media?
How many revisions are included in your brand identity packages?
What does the brand identity process involve, and how long does it take?
How do you determine the unique style or direction for my brand identity?
Can I see drafts or concepts during the design process?
What if I need to add additional assets to the brand identity package?
Do you offer brand guidelines with your designs?
Will my logo and brand assets work across digital and print media?
How many revisions are included in your brand identity packages?
What does the brand identity process involve, and how long does it take?
How do you determine the unique style or direction for my brand identity?
Can I see drafts or concepts during the design process?
What if I need to add additional assets to the brand identity package?
Do you offer brand guidelines with your designs?
Will my logo and brand assets work across digital and print media?
How many revisions are included in your brand identity packages?